Setting up your Sequencing is an important part of making the lolly platform work for you in the most efficient way possible. With millions of Influencers to contact, your email sequencing will take away much of the headache that comes with outreach and following up.

What a Sequence does is allows you to set up email templates that can be used for various stages of your campaign. You can have one for outreach with some follow up emails. You can have one for when a creator accepts your campaign which will send additional information. You can set one up for as many or as few stages as you’d like. 

To start, go to your Messaging tab on the left. Choose the Campaign you’re working on in the dropdown box and if you haven’t added Influencers to the Campaign yet, do so now by choosing them individually, or by adding a List that you’ve already built. Once those creators are added, you’ll see that the Sequence button on the right is now ready to click.

Sequence Creation

If you’re setting up a Sequence for the first time, the platform will prompt you to create a new one.

1. Name Your Step
   Choose a clear and descriptive name for your step, such as "Outreach." A concise, recognizable name ensures you and your team can easily identify the sequence and its purpose for future use.
2. Craft Your Email
   On the right-hand side of the screen, you’ll find fields to input the subject line and body of your email.
   • Subject Line: Keep it engaging and relevant to grab the recipient’s attention.
   • Email Content: Write a detailed message that entices creators to join your campaign. Highlight compelling reasons, such as payment details, the cause behind the campaign, or how the partnership will benefit their audience.
3. Enhance Your Message
   Add images and Dynamic Variables to personalize your email. Dynamic Variables (e.g., names, email addresses) will automatically populate with the correct information from the recipient’s account, making your email feel more tailored and professional.
   • Tip for Image Resizing: To resize an image in your email, click on it, then drag the corners to adjust its size. This ensures your visuals are proportionate and visually appealing.
     
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4. Keep It Enticing and Clear
   • Focus on the value proposition for the recipient. Why should they join?
   • Maintain a balance between being informative and engaging. Avoid overwhelming the email with excessive details or large blocks of text.

By following these steps, you’ll create a sequence that is organized, visually appealing, and effective in engaging your target audience.

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Schedule Creation

Next you’re going to add a schedule. This is simply when you want those emails to go out. Give the schedule a name, choose your time and the timezone you want it tied to. Click “Save” and you have your first sequence made!

When you are finished creating your sequence, you’ll see a button at the bottom right that now says “Activate”. As long as you have Influencers attached to the campaign this sequence is attached to (which you will, because you can’t create a sequence without it) the email is now set to be sent to those people.

You can also create additional steps for follow up reminder emails.

Sending Test Email To Yourself

If you want to wait to send the email to make sure it looks just right, you can send a Test Email to yourself. To do this, click on “Preview” at the top right.

It’ll bring up your message in a new box. At the bottom you’ll see an option “Send Test Email To Me”. This will autopopulate with the email the account is under. If you’d like to switch that, click on the drop-down menu to see the other email options (this will only send to emails that are connected to the account.)

Choose the email you want to send to, then hit “Send Test Email Now.” In a few seconds, the message should be sent to you so you can see how it looks. This is especially important if you’re adding images, to make sure they are sized appropriately before you send.

Contact Support

For further assistance or inquiries, please contact our customer support team at support@lolly.com