Discovery Overview

Discovery Overview

Overview:

Discovery is Lolly’s powerful creator search tool, giving you access to millions of influencer profiles across Instagram, TikTok, and YouTube to find the perfect match for your campaigns.

It allows brands to discover, filter, and analyze creators based on their followers, engagement, demographics, and more.


What you see on the Discovery main screen:

On the main Discovery page, you’ll find:
  1. A list of top Instagram creators sorted by follower count by default (you can adjust sorting or apply filters anytime).
  2. Key creator information at a glance:
1. Platform (Instagram, TikTok, YouTube)
2. Follower count
3. Location
4. Engagement rate
5. Category
  1. Email visibility: You can unlock emails for outreach where available.
  2. Bulk Select option: Select multiple creators to add to a list, send an email, or export their details.
  3. Ability to switch views between a full list or compact grid.


What you see when you open the Filters panel:

When you click the Filters button, you’ll see a sidebar with advanced filtering options:
  1. Platform selection: Instagram, TikTok, YouTube
  2. Influencer or Audience focus
  3. Location filters (country, region, city)
  4. Follower range (From/To)
  5. Engagement Rate (From/To)
  6. Content Category (e.g., Sports, Music, Lifestyle)
  7. Age range and Gender of the creator
  8. Language spoken
  9. Hashtags search
  10. Bio keywords search
You can combine multiple filters to narrow down your search and find creators who match very specific campaign needs.


What you can do with selected creators:

Once you’ve selected one or more creators from your search results, you’ll see an action bar appear at the bottom of the screen.
From there, you can:
  1. Export: Download the selected creators’ data in a spreadsheet (CSV format).
  2. Send email: Reach out directly to the selected creators using Lolly’s messaging system.
  3. Add to Campaign: Attach creators to an existing campaign for content collaboration or performance tracking.
  4. Add to List: Save creators to a custom list so you can revisit or group them by project, niche, or preference.

AI Search Tool

At the top of the Filters panel, you’ll see an option to use the AI Search Tool.
This feature helps you find the right creators faster by generating smart recommendations based on your campaign needs.
  1. Simply describe what you’re looking for in natural language (e.g., “female fitness influencers in California with high engagement”).
  2. The AI will automatically apply relevant filters and suggest creators who match your criteria.
  3. You can further refine the results manually after the AI completes its suggestions.
This is especially useful when you’re not sure which filters to start with, the AI handles the setup for you.

FAQs:
  • Q: How often are search results updated?
    • A: Search results are updated regularly to ensure accuracy and relevance.
  • Q: How can I refine my search to find more specific influencers?
    • A: You can utilize advanced filters such as location, follower count, engagement rate, content category, age, gender, and hashtags to narrow down your search criteria.
  • Q: Can I search for influencers based on their audience demographics?
    • A: Yes, Lolly allows you to filter influencers based on the demographics and interests of their audience, helping you target influencers with audiences that align with your campaign objectives.
  • Influencer Profile: Explore detailed information about individual influencers, including their content and audience analytics.
  • Analytics Tab: Access comprehensive analytics for both influencers and their audiences.
  • Advanced Search

Contact Support:

For further assistance or inquiries, please contact our customer support team.


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